Easy B2B Blog

In the competitive B2B (Business-to-Business) market, establishing and expanding a solid network of contacts is fundamental to the success of companies.

B2B e-commerce has grown exponentially in recent years, driven by demands for efficiency, agility and administration in the business environment. Traditionally, B2B businesses dealt with manual and complex processes, which resulted in slow operations, high costs and difficulties in reaching new markets. However, with the advent of B2B Marketplaces, companies have found a more efficient way to conduct their business activities.

The China In Box Journey with EASYB2B

China In Box is an Asian food franchise that has conquered the taste buds of Brazilians and become the largest food chain of its kind in Latin America. With more than 200 stores across the country, the brand faced complex challenges in managing supplies and ensuring product quality across all its franchises.

B2B, or business-to-business, marketing is the set of strategies used by companies to gain and retain corporate customers. Unlike business-to-consumer (B2C) marketing, which focuses on attracting and retaining individual customers, B2B marketing is geared toward getting corporate customers that can generate big business.