Research by Grand View Research found last year that B2B e-commerce will grow by 19.7% a year globally between 2022 and 2030. However, the buying journey in the B2B universe is not without its challenges, as companies face fierce competition, still carry out highly bureaucratic and manual procedures, take time to conclude agreements and have difficulty complying with strict regulatory criteria, among other obstacles.
These adversities take up precious time on the part of the companies, which worries those involved, considering that in this competitive scenario the maxim of time is money applies.
Excessive bureaucracy and possible delays in transactions, orders and deliveries can lead to operational losses and, consequently, a reduction in profits. In order to optimize buying and selling operations, technology has become an indispensable ally in the B2B market.
Significant advances in SaaS solutions
Today, solutions enriched with artificial intelligence and the Internet of Things (IoT) are available that automate manual work, simplifying processes and providing greater efficiency and security in the commercial environment.
As CEO of EASYB2B, a buying and selling platform that connects industries, franchises, retailers, suppliers and distributors, I reiterate that software as a service (SaaS) represents the most insightful and intelligent strategy for optimizing time in the B2B market. This is due to the agility and speed that these solutions bring to transactions between companies.
This type of solution has already conquered a large space and continues to grow because there is a sea of opportunities to be conquered. A Google survey of 1,500 Brazilian companies in 2022 found that demand for SaaS technologies grew by 19.1%.
You can imagine what this demand will be like over the next few years and that there are already businesses on the market wanting to meet these needs. Taking EASYB2B itself as an example, its structure works like a marketplace, centralizing B2B purchases in a single place, even in the case of companies that acquire multiple subsidiaries. This integrated ecosystem allows the entrepreneur to monitor buying and selling operations in real time.
It's clear that technology has transformed the shape of business. The incorporation of solutions that leverage time efficiency is a trump card that the market should not underestimate if it wants to thrive in this competitive space. As well as bringing operational efficiency, innovation aimed at saving time is also a smart strategy, allowing resources that were previously used for operational tasks to be put to good use in other spheres of the business.
Anyone taking a chance on the B2B market needs to bear in mind: "time is money". (*) CEO of EASYB2B.
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